Sunday, February 25, 2007

Apple's iPhone Marketing

Apple's iPhone: A Whole New Type of Marketing

Apple's iPhone will be offered to consumers in June of 2007 with the whopping price tag ranging from $500 to $600. The iPhone represents a new level in personal technology that brings touch screen abilities, cellular phone usage, and personal computer capabilities into individual's hands. Because this technology will be in the hands of millions this also makes it an effective marketing medium.

Think of the average business professional who uses his iPhone to call clients, schedule meetings, browse the internet, keep PowerPoint presentations, send text messages, watch movies, play video games, listen to music, etc. The iPhone will become to his/her their mobile computer that will be an important piece to his/her life. Wouldn't it make sense for marketing companies to use the iPhone to get their messages across as well?

Since the iPhone has so many different types of uses and may possibly collect data on its customers it is possible to target certain demographics using a multitude of messages. This marketing mix could include phone calls, text messages, internet advertising, direct mail (information taken from point of purchase), advertising on the software of the program itself, messages in movies, etc. It is now possible to cover many different types of mediums allowing iPhone users to exclusively be the recipients of these messages.

A very important aspect of the iPhone marketing program will be the collected data from the users. For example, a particular high-tech type of consumer will purchase the phones. When they bring the phone to the store counter they will reveal information about themselves, when they fill in their personal information on the iPhone they will reveal something about themselves, and during their normal activities on the iPhone they will reveal something about themselves. This collected information will give a marketing company superb advertising power that is sure to be a major portion of their revenue.

Apple iPhone Cell Phone Mobile Phone

Apple iPhone Cell Phone Mobile Phone

Tuesday, January 16, 2007 Cisco sues Apple

Cisco accused Apple in a suit filed in United States District Court for the Northern District of California of willingly infringing its trademark when it announced the new iPhone at the Macworld Expo in San Francisco on Tuesday. Apple tried to get the rights to the iPhone name several times before but failed. Cisco and Apple are set to make a deal on a way they can both use the iPhone name. If Cisco goes to court with Apple, Apple is confident they will prevail. There are already several companies using the iPhone name, and Apple is the only one who is using it for a cell phone. Apple applied to use the trademark in the U.S. on September 26, 2006 using a Wilmington, Del.-based front company called Ocean Telecom Services.

Posted by Daniel Adams at 8:47 AM 0 comments

Thursday, January 11, 2007 Apple iPhone Information

Apple's iPhone is a revolutionary mobile phone. Apple has integrated the iPhone so it automatically syncs all of your contacts from a PC, Mac, or Internet service. iPhone has a simple designed touch screen in which your contacts are just a push away. This makes your conference calls easy and fast to merge together.

An industry first, Apple has designed a Visual Voicemail. iPhone's voicemail allows you to quickly select which message is most important to you. iPhone also is featured with a 2-megapixel camera that you can sync photos to your PC or Mac.

Although this is a stunning mobile phone with state of the art features, it is also much more. Apple is way ahead of the competition on this one. This device is running Apple's Mac OS X operating system, and features a 4GB or 8GB storage.So basically you are getting a multitasking phone ranging features from a phone, to internet, camera, and mp3 player. However, with a price of $499 for just the 4GB version and a required two-year contract with Cingular, just how will the iPhone be able to compete.

iPhone features

Apple iPhone features

iPhone iPod feature

The iPhone is not only a mobile phone. No no. When you buy an iPhone you will also get an iPod! This iPod function is very nice because of the big screen. You can play music as well as video.

iPhone visual voicemail feature

The iPhone also has a very nice voicemail function. It's a so called visual voicemail. With the visual voicemail you can go directly to any message. You don't have to listen to the other messages first. I think this is a very nice iPhone feature. Now you don't have to waste any time by listening to other messages...

iPhone internet feature

The iPhone features a HTML email client and the best mobile browser, Safari. You can easily synchronize bookmarks from your Mac or PC.

iPhone Google maps feature

With Google maps and the maps application from the iPhone you can view maps and satellite images. You can also go directly to traffic information. A nice feature nowadays...

There are a lot more iPhone features but the four I mentioned are a few reasons why I will by the iPhone. I also like the touch function. No more buttons to press...

Another thing I like are it's looks. It has a nice 3.5 screen. I only think that the iPhone is rather big. I don't think it will fit in pocket anymore.. But with such a nice looking phone I'm not embarrassed to show it to the world!

Check out more iPhone features on my iPhone features blog.

iPhone Apple

iPhone Apple The Future is Calling?

Greeting technophiles, I'm sure you've already heard about the iPhone, but what is it all about really? Here's my take on it. This week Apple CEO Steve Jobs introduced the iPhone at the MacWorld tradeshow. The iPhone has been in development for the past two years. It is a combination of widescreen iPod, internet communications device with desktop capability, and mobile phone. The iPhone runs on the Mac OS X operating system so users can seamlessly sync data from a Mac or PC. The iPhone also has full iTunes integration which will allow users to easily retrieve music, videos, television shows and movies. It is operated by "Multi Touch" a new input technology. "Multi Touch" allows users to control the device by simply sliding a finger across its touch-sensitive 3.5-inch screen. The iPhone's display also has a resolution of 320-by-480 pixels at 160 pixels-per-inch. This device is 0.46-inch thick and weighs 4.8 ounces. It also has a 2-megapixel camera. There is only one physical button on the phone call "home."

Bells & Whistles

The iPhone uses Wi-Fi and EDGE to connect to the Internet. Furthermore, Yahoo will provide push email service similar to the Blackberry email system. Users will also be able to view HTML emails, search and view standard web pages with Yahoo or Google and look up addresses or locations via Google Maps.

Also noteworthy is iPhone's visual voice-mail which allows users to look at a list of their voice mails. Similar to selecting emails, users can choose the voice mails they want to hear first. Meanwhile, the conference call feature lets the user connect two calls by using one easy to use control. Text messaging is also easier on the iPhone as a touch keyboard is available for entering text. The keyboard predicts commonly used words and helps the user avoid common spelling mistakes.

This product also has three smart sensors. The proximity sensor automatically switches from the display and touch screen when the phone is held to the ear. Moreover, the accelerometer sensor detects when the user rotates the device from portrait to landscape and automatically changes the contents of the display accordingly. The accelerometer sensor is impressive because it allows users to see the entire width of a web page or a photo. Meanwhile the iPhone's light sensor adjusts to ambient light to save power.

Possible Challenges

It's clear the iPhone is an exciting new product, but its success is not black and white. There are many gray areas surrounding the product. First, there is the iPhone trademark dispute. Cisco the technology giant is suing Apple stating they own the trademark to the iPhone name. In 2000 Cisco registered the iPhone name with the "US Patent and Trademark Office" for its line of internet phones. This legal dispute may be an up hill battle for Apple as it began initial negotiations with Cisco over the iPhone name back in 2001.This may indicate to the courts Apple knowingly assumed iPhone a previously trademarked name.

Legal issues aside, industry analysts are also concerned about quality, safety and accessibility. Many question iPhone's overall product quality if the touch screen is scratched or damaged. Many suggest preserving iPhone's touch screen controls will be difficult if not impossible. Additionally many industry insiders feel the iPhone's battery may not be sufficient enough to run higher level desktop applications for long periods of time. This is problematic because this capability is one of the product's most important attributes.

There are also concerns with regards to safety. While Jobs touted iPhone's exciting features there was little to no discussion on safeguards to protect the user's information and personal data in a wireless environment.

Finally, the biggest challenge surrounding the iPhone is its price tag. The iPhone will be available in a 4GB version which will cost consumers $499 while the 8GB version will cost consumers $599. Jobs defended iPhone's price tag stating that the cost of purchasing an iPod, internet communications device and mobile phone is similar to purchasing just one iPhone.

Ultimately, Apple's iPhone won't be available in the US until June 2007. However the next generation in mobile technology has begun. Will the iPhone cannibalize the iPod, Nano or Apple TV? Will this product excite consumers enough that they'll trash their current mobile devices and splurge on the pricey iPhone? It's too soon to tell but we can't wait to see what happens!


The Apple iPhone

The Apple iPhone - State of the Art Technology

Apple has been a big player in the consumer electronics market for years, with the release of the iPod. Apple is also well established as an innovator and trend setter in personal computer product development. Renowned for quality and usability, Apple's new product introductions typically receive positive reception from the buying public.

Now Apple is setting a new standard in the highly competitive mobile phone market with the introduction of the Apple iPhone. Packed with custom features, the iPhone also includes Apples reputation for quality and usability. Features include digital music files as well as digital video capabilities, and of course the digital camera function.

Other features include virtual keyboard with wireless internet connectivity. Sensors integrated into the mechanism allow the keyboard to distinguish between your finger and unwanted larger objects in your pocket or the side of your face during use. So the keyboard only will react to the push of your fingertip.

The iPhone is so loaded with features - it seems the engineers at Apple have thought of everything. It's a phone, personal computer, digital camera . Apple has packed so much into such a small package, including Apples platinum reputation for quality and durability. Apple is poised to take its place as the new leader in the cellular phone market with the iPhone.

The iphone is scheduled for release to the marketplace in June of two-thousand and seven, with price of $499 for 4 GB model and $599 for the 8 GB model. It can be purchased from one of Apples stores or from Cingular wireless. The iPhone is a phone truly worth waiting for.

With the iPhone, Apple has once again demonstrated the ability to stay ahead of market demand with visionary research and product development. The iPhone is expected to set a new standard in what is to be expected from a cellular phone.